The groundbreaking cellulite treatment ‘Cellfina’ is all over the news since it was announced earlier this month that the FDA gave the longest ever clearance on a cellulite treatment to the Cellfina System. A single Cellfina treatment is reckoned to drastically improve the appearance of cellulite for up to 2 years.
The health company Merz acquired Ulthera in 2014 for up to $600 million in cash and milestones. Ulthera expected 2014 sales of about $100 million and says it has been profitable since 2012. The Merz company also has the Ulthera System, which is FDA-cleared to non-invasively lift skin on the neck, under the chin and on the eyebrow as well as to improve lines and wrinkles of the décolleté. This FDA recognition of the ‘Cellfina System’ will undoubtedly boost sales into record numbers for the company.
“When Merz acquired Ulthera in June 2014, we recognized that our organizations have a shared mission: to bring innovations to market that meet the needs of physicians and improve the well-being of patients,” said President and CEO of Merz North America Bill Humphries in a statement. “This shared long-term vision has enabled the seamless integration of Ulthera into Merz’s business operations over the past year and provides us with a solid foundation to launch additional innovative technologies such as the Cellfina System.”
Over 80% of women have cellulite, possibly due to the modern day, heavily processed, diet. This revolutionary treatment is going to have women all over America excitedly booking in for a Cellfina session ahead of their next vacation or big event.
Cellfina uses mechanical subcision and works by cutting tissue bands (with the tiniest scalpel—there’s no bleeding and barely any bruising) in the fat under the skin to smooth out dimpling. “While the other devices heat the tissue, they do not uniformly disrupt the fibrous bands that create the puckers like Cellfina does. Cellfina’s unique delivery apparatus holds the skin in place so that the bands are severed at precise depths which reduces the risk of contour irregularities,” says Plastic Surgeon Dr. Simeon Wall, who says only one treatment (cost varies between $2500-5000) is needed for improvement within three days and the ideal candidate has “dimply cellulite, not lots of long wavy lines.”
This clearance is exciting news for patients who are looking for a long-lasting, effective solution for their cellulite, according to Dr. Robert Weiss, director of the premier MD Laser Skin and Vein Institute, and a principal investigator in the initial clinical trials for Cellfina.
“Cellfina is a great solution for patients who want to smooth their cellulite,” said board-certified dermatologist Dr. Robert Weiss. “We have had great results for our patients using the Cellfina system, and are very excited for the news that it has been FDA cleared for two years.”
During a Cellfina procedure, a topical numbing cream is applied to the areas to be anesthetized and treated, ensuring that the patient is comfortable during the actual procedure. A typical treatment lasts less than an hour, depending on how many cellulite dimples are being treated. Side effects can include bruising or swelling, which typically disappear on their own within a few days, depending on the individual.
The approval was based on a two-year, multicenter study involving 55 patients. Independent evaluators concluded that Cellfina improved the appearance of cellulite in 98 percent of patients at the two-year mark, the longest approval for any cellulite treatment. Aftereffects can include up to two weeks of bruising and swelling and, rarely, hemosiderosis (a big bruise that can last for a month). “Most patients are really happy—they just have to make it through the first few days of tenderness when sitting,” Weiss told us. “But the more you sit after the procedure, the faster you see results. A refreshing change from hearing ‘the more you exercise, the more you see results.'”
“In my practice, Cellfina has become the gold standard for treatment of cellulite on the thighs and buttocks,” stated Dr. Grant Stevens, Clinical Professor of Surgery at the University of Southern California’s Division of Plastic & Reconstructive Surgery. “I am confident that the FDA’s recent clearance of Cellfina™ for safe, effective results lasting up to two years will prove critical in helping physicians feel confident in recommending this single, minimally-invasive procedure to their patients.”
Aging, hormones, genetics and dramatic weight changes can all play a role in the appearance of cellulite. These factors cause connective tissue bands under the skin to stiffen, and the fat cells they surround become larger and push up into the skin. That creates the “cottage cheese” effect.
Cellfina is safe and effective. Patient studies show that this procedure has a 94 percent patient satisfaction rate. There’s more to getting rid of cellulite than just having smoother skin; looking in the mirror and liking what you see focuses you on the positive and uplifts your day and general wellbeing.
Next summer’s beach prep just got a whole lot easier.